Car Sales Training - The Classic 4 Square Presentation
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Uploaded by sellscars on Oct 29, 2008
A condemnation of this tired and worn out negotiation technique.
http://www.theshopperstopper.com
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Uploader Comments (sellscars)
All Comments (61)
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cool video man
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@@@ YouTube user SellCars... Not to long ago; I wrote a comment on this video and you channel stated that comment pedning approval so " did you get the comment OR if it didn,t meet your approval >> I am sorry for that. Here is a new question : In your expert opinion, Do you think its still possible to make great career in selling cars in today,s challenging economy ? Respectfully Yours YouTube user 64Albere
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@sellcars Do you have a video on how you pencil a 4 square in the present.
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Thanks a lot because I'm having trouble at work. Gonna watch 3 more times
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Thanks for sharing with the sales community!
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Steve how do you pecnil a deal today?
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Joe Verde you are not sir!
gumbie1999 5 months ago
@gumbie1999 Did you not see the annotations or read any of the comments? Joe Verde was a failure in the one dealership he owned. Opened and closed in a very short time.
This video is a condemnation of the 4 square process and not an attempt to teach the proper techniques.
sellscars 5 months ago
OK hold back 20% on trade,full list,20% down. The wod track is this, " For our car less your car + fees ( lift pen to eye level they will follow) and by the way we're gonna payoff you're old car in full, with only 6 down you're at 9 a month, just put you're OK right here and we'll get your new car cleaned for you ( hand them the pen and shut up!) That's not enough for my trade. " I understand how you feel, we wholesale 1200 + cars a year rarely are we off by $200 let alone 5 or 6.
redloks5 8 months ago
@redloks5 That's not enough for my trade "never is, is it?" no "then where did you want to be down and monthly?"
The idea is to take away the confrontation, justify why the price is what it is. Keep the emotion centered around the car and out of the negotiations. No stick 'em on the ceiling and then peel them off.
sellscars 7 months ago
I get it now! I humbly retract my previous comments. And yes, I do owe you an apology, I apologize. I must have been out of my ADHD medicine; I didn't watch the entire video; now I have. Better late than never...
jsteverichards 11 months ago
@jsteverichards Thank you Steve, apology accepted.
sellscars 11 months ago