Are you frustrated by marketing campaigns that do not work? http://www.L2soft.com/videos.aspx
This presentation, presented by Wrich Printz, President and CEO, outlines the multi-channel process and how marketers can improve their marketing campaign results.
Based on an L2 campaign case study, Wrich takes viewers through best practices in 1:1 campaigns including integrating multiple marketing channels, planning for follow-up messages and tracking individual response to each campaign.
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