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Davos Annual Meeting 2006 -The Role of Sports in Development

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Uploaded by on Nov 28, 2007

http://www.weforum.org/ 26.01.2006
Can a Ball Change the World: The Role of Sports in Development
Sports, as a universal language, can play a useful role in promoting national development and improving the lives of rural and local communities, particularly youth.
1) What are some examples where the sports industry has actively played a role in development?
2) How much investment can developing countries justify in promoting sports, compared to other urgent social programmes?
3) Can sports bring other benefits, such as foreign direct investment, to developing countries?
Joseph S. Blatter, President, Fédération Internationale de Football Association (FIFA), Switzerland
Charles Denson, President, Nike Brand, Nike, USA
Edson Arantes do Nascimento (Pelé), World Cup Soccer Champion and Director, Empresas Pelé, Brazil
Jacques Rogge, President, International Olympic Committee (IOC), Lausanne
David J. Stern, Commissioner, National Basketball Association (NBA), USA
Mel Young, President and Chief Executive Officer, The Homeless World Cup, United Kingdom; Social Entrepreneur
Moderated by
Angelo Codignoni, President and Chief Executive Officer, Eurosport, France

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  • Nike is trying to change Eugene, Oregon by helping the University of Oregon build a sports-entertainment district around the Nike arena. This is a costly idea that will lead to complete privatization of the UO and higher tuition costs. Learn more about the sports development "arms race" here in Eugene by watching the six videos I have posted at here at Utube. To find them use the Utube search with keywords:nike university of oregon.

  • Why did WEF cut out NBA's David Stern's contribution? Now we have a one sided view that football is the only sport in the world. Basketball is the most popular indoor sport around the world. Likewise, Adolf Ogi gave an inspiring wrap-up on the value of sports.

  • 08:38 - I don't understand, if something is to become BETTER, something has to change, or nor? at least it sounds logical for me. Was he maybe referring to change the whole world dramatically? Make a sudden, drastic change to end all problems?

    I don't know, Ijust suddenla came up with it, not sure what he means there.

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