Comcast Spotlight: Engagement

Although television has traditionally been thought of as a reach vehicle, new technologies are allowing advertisers to also engage and connect with consumers. You'll hear from Sean Cunningham, President & CEO of the Cable Television Advertising Bureau, as well as Andrew Ward, Regional VP for Comcast Spotlight, who explains how advertisers are engaging with consumers by integrating telescoping to VOD, iGuide Banners and Remind Record into their campaigns.

To learn more about interactive advertising with Comcast Spotlight, please visit: http://www.comcastspotlight.com/advertising-solutions/interactive-technologies

Category:

Education

Tags:

• VOD
• video on demand
• engagement
• cable
• iGuide
• Remind Record
• advertisers
• advertising
• Cable Advertising Bureau
• Comcast Spotlight
• Comcast
• Andrew Ward
• Sean Cunningham
• Telescoping
• commercials
• Cynopsis Media
• interactive
• television
• media
• programming
• Robert Ivins