The all-new BMW X3: Defying Logic

The body of the BMW X3 was designed in California at Designworks USA. It is assembled at BMW's
manufacturing plant in Spartanburg SC comprised of foreign and domestic parts.

When everyone else was bailing out, we were breaking ground. The all-new X3. Designed in America. Built in America. If "Defying Logic" was your favorite ad that aired during the game, click "Like" to vote for it. Learn more at www.bmwusa.com/x3

Category:

Autos & Vehicles

Tags:

• BMW
• X3
• performance
• Spartanburg
• South
• Carolina
• customization
• superbowl
• ad
• design
• X3 xDrive28i
• X3 xDrive35i
• recession
• X5
• X6
• advertising
• commercial
• BMW and you
• spartanburg
• south carolina

[ANDYWALT100]

I work here. I live here. The finest vehicles in the world are built here. I invite ALL of you to come take a tour of our dual manufacturing plants and then tell me that we don't build the finest automobiles in the world. BMW may be a German company. But the X3 is built in America, by American hands. With American sweat. And American passion. I work with the finest and most talented people in the industry. And we care more about the quality of our product than anyone else on earth.

[Andy270211]

@CradleOfSanity

I'm American, but I know for a fact that American cars are sub par when compared to Japanese or German cars.

For example, I wouldn't advertise In-N-Out in China as "Created in China, Made in China".

I understand that it's still a BMW, but BMWs are sold to middle/upper class customers, and the majority of these customers buy BMWs knowing that European cars are (usually) of better quality than American cars.

Our country excels in a lot of things, but just not in making cars.

[drreik]

desing in america built in america for americans that are the most useless driver in the world . always build car for no reason and practicality . big engines big cylinders ALWAYS AUTOMATIC GEAR then suv bi big big .

if you american have problem with measure go at psychology .

DON'T DESTROY ENVIRONMENT .

[TheMrClamberto]

Oh wow, the Nazis let the blacks on a commercial! A step forward indeed!

[Hidezepickle]

Hello I am from Europe. I came here to watch a X3 commercial. I scroll down. Yeah...

[maddcrazycow]

getting mine soon!



[gethsemeny]

South Carolina hasn't made anything good since we freed all their slaves.

[jaluck]

@ANDYWALT100

Why, thanks! Your opinion means so much to me, especially since it took you six months to come up with it.

[ANDYWALT100]

@Andy270211 ummm, we make the X5 too. Next time maybe do a little research. It helps you look less ignorant.

[ANDYWALT100]

@Andy270211 then it's fortunate you don't work for the company.

[ANDYWALT100]

@Tregen300 if you're going to use sarcasm to attempt to insult an entire region of the country, at least get your spelling right. Loses some punch when you don't know your grammar.

[ANDYWALT100]

@jaluck what a crank