Why does team need to be promoted as a core value? Teamwork across groups or divisions with others whom a person see infrequently is not likely to be highly valued. In this world, status comes from getting more money and promotions, not helping customers or fellow employees. The culture emphasizes individual achievement and short-term success, not mutual obligation, trust, and loyalty. Senior management must create incentive systems to ensure teamwork occurs and loss of intellectual capital minimized, such as, Team rewards that make being part of the team attractive.
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