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Advertising School Project (Part 2)

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Uploaded by on Mar 9, 2010

The modern marketing.
Consumer to product.
Due to increased competitiveness, consumers are less open to brands, they are only interested in whatever they look up to.
Brand personality plays a big role, and understanding consumers' behaviors and needs are important.

Old marketing - http://www.youtube.com/watch?v=x2lGMq811DE

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Education

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Standard YouTube License

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