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Power Of Social Media

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Uploaded on Jun 30, 2011

Social media marketing is a addition to personal, small business, corporate, and non-profit organizations' integrated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion.[1] Increasingly, viral marketing campaigns are also grouped into integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms.[2] However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.[3]
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.

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All Comments (20)

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  • Beatrice Carolyne

    Hello there! Thank you for this useful video. By the way, I notice many people keep on talking about ONLINEJOBSFROMHOME.UPHERO.COM ,My gf makes $2000 per month

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  • jasnek singh

    which software did u use?

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  • RedCamelSolutions

    “The average online video viewer watches 12.2 hours/month” – This is an outstanding marketing opportunity especially for small businesses who struggle to get attention online.

    I’ve been helping small businesses and site owners with that (online marketing videos). Take a look at the number of views for this video for example – I think that’s the best proof that it works.

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  • Mahmudul hasan

    Yo, if you are having a hard time making money online Google "Web Cash Invite" immediately. I have had fantastic success with it. Good luck !

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  • ajarnbrian4

    geo wells please keep your comments out of here unless you are focussing on the video. They are racist, offensive and don't belong in the modern world.

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  • geo wells

    Look closely.

    We have 1. Non-whites herded into White countries in massive numbers. 2.Border laws porously "enforced"; AND: 3.Integration by Law 4. Racial "preferences" to non-whites 5."Tolerance" 6. Socially engineered assimilation of Whites with non-whites.

    Diversity is another word for White genocide.

    How is this not white genocide: forced immigration, forced tolerance, coerced assimilation, then overtime, the not the end of white people?

    Anti-racist is codeword for anti-white.

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  • Erik Andersson

    The old media is dying in front of our faces. This is the time for the people to speak up and oppose the ongoing white genocide that is called "diversity", "integration" and "multiculturalism" and carried out through mass immigration and forced assimilation to all white countries and only white countries

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  • Suhaib M

    This is a fantastic video! I do share with people during my training in Dubai/Abu Dhabi- UAE for a eCommerce Marketing training.

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    in playlist Power of Social media
  • youaretheone58

    Ofcourse, its all about right system that helps

    u direct to the right direction tin order to gain

    you traffic as well as will earn u a lot. I tried this

    myself and it was the bomb!

    PS= u got the site name mispelled. It shud be:

    MarioMakingMoney [d0t] com

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    in reply to jovie ballesteros (Show the comment)
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