YMO Yellow Magic Orchestra commercial w/ Moog Little Phatty

A new beer commercial features the Yello Magic Orchestra trio reunited in various guises! Shows great gear to, including a BIG Moog modular synth, toy piano and new Moog Little Phatty. Great stuff...

Category:

Music

Tags:

• YMO
• Moog
• synth
• Japan
• beer
• commercial
• modular
• Phatty
• Riuichi
• Sakamoto

[aliensporebomb]

What I get from the ad is "friendship". Long running friendships - wouldn't you sometimes get together with old friends and quaff a few? The fact that this band technically broke up sometime in 1983 really makes it hit home - friendship rekindled.

[MrChubbleyWarner]

surely the 'Japanese Kraftwerk' - amazing musicians - still fresh!!

[nicck]

They haven't sold out. Did they ever say anything to suggest they were against this sort of thing? They've been doing adverts and modelling since the 80's.

[ScottSummitVentures]

Very progressive... I'm a fan!

-Scott Summit

DBNR

[pmaojo]

rydenn is the song

[Metamusik]

My initial statement was expressing a resentment that they have rejected this path, but also of relief: this is actually quite good. You might resent the specific term "Selling out", even though I meant it in a wider sense. Let's leave the semantics... Had I know this would be so damn provocative I would have used another phrase. Regardless, the fact remains: It would have been better if it wasn't a comercial. A beer comercial does more harm to YMOs concept then it does good.

[Metamusik]

By stronger I don't mean harsher, I mean stronger i terms of "applies to more subjects". Alright, "wider" is perhaps a better description. Anyway, I fully realize that YMO was and is a comercial band... but they've had sufficient financial success and influence that they, strictly speaking, don't need to be comercial anymore. If they truly like to create music, they could do so for the hell of it.

[Intersonus903]

One definition of treason is the betrayal of fidelity, trust, and/or confidence.

If you sell out, you betray your own principles and those who had trust in you for doing what was thought mutually between yourself and your fans to be the right thing.

In essence, I equate selling out with a serious affront to your own worth as a human being. IMO, that's a harsher take on selling out than what you believe is.

Shilling for beer isn't selling out unless you are a recovering alcoholic.

[Intersonus903]

If you are to be considered a professional band, you have to take what pays. Otherwise, you are no longer professional musicians.

And, again, a dictionary definition of the slang phrase "selling out" means to "to betray one's cause or colleagues."

In other words, my opinion on the phrase "sell out" is actually stronger than yours because, to me, sell out = treason.

[Metamusik]

As far as I see it, doing something contrary to your beliefs is a symptom of a state of selling out... not the core of it. Sure, if that's your view on what it means to sell out then by all means: YMO are not selling out, exceedingly few ever do. But in that case you're using a very weak version of the term, and I truly believe that the stronger is the better, since it's got a pragmatic use. YMO don't need to work any comercial gigs; doing so is selling out, no matter how good it might sound.