Out-of-home Augmented Reality campaign for BNP Paribas

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Uploaded by on Feb 23, 2010

For the launch of a new financial product the bank orderer 30 kiosks with different scenari featuring characters from the latest Luc Besson heroic fantasy movie 'Arthur et les Minimoys'. Standing in front of the kiosks customers were able to transform themselves into one of the movie characters, with its hair, ears and hat, and get a picture of themselves. Besuchen Sie uns auf http://www.au-rea.de

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