This is the primary spot of a three-part ad campaign I produced for Career Quest Learning Center in Lansing, Michigan. For this spot, the main objective was to motivate manufacturing and assembly workers displaced by Michigan's dwindling industrial economy to come to Career Quest for guidance in choosing a new career path. In order to decidedly allow the testimonials, rather than the spokesperson, to cause action; I carefully sorted through over ten hours of interviews, selected the most compelling testimonials, and wrote minimal copy around them to bring it all together. In addition to writing the copy, I lit the set, directed the spokesperson, directed the videography, and edited the spot.
Bruce Cyr "Bruce Cyr" Arkansas commercial producer "commercial producer" video editor "video editor" videographer
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