Consuming Kids: The Commercialization of Childhood (Trailer)

COMING THIS SUMMER FROM THE MEDIA EDUCATION FOUNDATION

http://www.mediaed.org

With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this disturbing and unprecedented phenomenon, exposing the youth marketing industry's controversial tactics and exploring the effect of hyper-consumerism on the actual lived experience of children.

Featuring:
Enola Aird
Dr. Michael Brody
Nancy Carlsson-Paige
Josh Golin
Diane Levin
Susan Linn
Dr. Alvin Poussaint
Dr. Michael Rich
Juliet Schor
and other prominent children's advocates

• Category

  News & Politics

[doula2010]

As a child we had no money, T.V. or phone while I was a teenager. We took buses,

and got around on bicycles &walking. This was in the 60's. I don't remember ever

having other kids look down on me because I wore the same 3 outfits all the time.

The world has grown, everyday life is so expensive, and the internet has changed

everything in good&bad ways. Parents need to be properly educated themselves

or they will never educate their kids about diet,GMO foods,and the words"Don't need it."

[Thelaofkazi]

Yes, let's ignore all of the findings of psychology, anthropology, biology and sociology and instead simplify everything and blame it on the parents, who are just as much of victims of society as their children.

[drselahi]

Read "Brave New World" By Aldous Huxley people, it described the very society you see in this video back in the 1920s. After that read '1984" by George Orwell. Most of you wont and will watch a reality show or the game instead.

[inferno0020]

If the US chose businessmen as children's new nanny, what do you expect?

[Naoryaakov]

נשרף חינוך פיננסי ונשרף יובל זיסו

[Staci Walker]

it sucks, kids cant play outside anymore, all you hear it child rapist, and amber alerts, its sad!

[Shannon Burns]

The part where the news said that the life expectancy was shorter for kids than that of their parents brought me to tears

[Oldiezgoldiez07]

IT'S THE SIGNS OFTHE TIMES, KID! -_-

[Tessa Woods]

everything is absolutely connected. awareness is the only issue in the world.

[bri bolcato]

america sucks now!

[desiree hickerson]

omg there r bigger issues in the world

[roundaboutwrongway]

Corporations suck!