Heels/Flats - Big Sisters Volunteer Campaign 2012

There's a misperception by many people that being a Big Sister requires a large time commitment and this is often cited as the reason women choose not to volunteer.

To demonstrate how little time it takes to make a difference in a girl's life, we created a series of short ads featuring a Big Sister giving a young girl advice, reinforcing the fact that being a Big Sister may take less time than you think.

• Category

  Nonprofits & Activism