What B2B marketing automation is all about

What B2B marketing automation is all about ...and why you should care

As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you!

AcquireB2B's Mac McIntosh will quickly get you up to speed on marketing automation and the benefits it may bring your company.

Mac is an expert on B2B lead generation and new business development, and was recently honored by being named to the top of Sales Lead Management Associations list of "50 Most Influential People in Sales Lead Management".

In this webinar you'll hear about how many of your peers are finding that marketing automation allows them to do more with less when it comes to new business development.

In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales!

So, Instead of relying on marketing and lead generation tactics that used to work (like "batch and blast" emails) but no longer do, learn how to:

•Put your company's prospecting programs on autopilot
•Reach and nurture more prospective customers
•Generate more qualified leads
•Close more sales
•Lower your cost of sales
•Increase your ROI

The odds are that one or more of your competitors may have already adopted marketing automation. If your company hasn't, it may be at a competitive disadvantage!

Category:

Howto & Style

Tags:

• Marketing Automation
• Lead Generation
• Silverpop
• Marketo
• Mac McIntosh