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Putting the I in Health IT℠: Changing our Nation's Healthcare

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Uploaded by on Jul 26, 2011

Visit: http://www.healthit.gov for more information about Health Information Technology.

Health information technology (health IT) has the potential to positively change the way we provide and receive healthcare.

The U.S. Department of Health & Human Services' Office (HHS) of the National Coordinator (ONC) is at the forefront of the administration's health IT effort. We recently launched a new website, http://www.healthit.gov to create an online space where we can break down the complex subject of health IT for everyone.

With health IT, you and your providers can improve the quality of our nation's healthcare. Health IT ensures a secure and easy way to access all the necessary and most up-to-date health information to both you and your provider.

Health IT...
1) Allows healthcare providers to better the quality of healthcare they provide you.

2) It also helps you easily manage and participate in your healthcare.

Find out all the benefits of "Putting the I in Health IT℠" at http://www.HealthIT.gov.

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  • Am not questioning the need to educate consumers. I am questioning the need for "35" videos and am asking to tie the development/deployment of these videos to changes in consumers/patient behavior. For example, select two areas of the country with statistically simiarliy socio-economic demogrpahics, healthcare delivery density and HIT investment. In one of these ares deploy/promote the use of 1 or more of these videos. Then track/demonstrate improvement to justify the spend on the videos.

  • The key is explaining health care information technology to the general public. People don't understand it, they don't understand their role in their own healthcare - by making consumers more engaged and informed they use less, more efficient care - that's how the cost comes down. We need to educate consumers about what their role is in healthcare... nodding their head yes to the doctor's instructions is not enough.

  • So the Office of National Coordinator has 35 videos. These are very high quality professional videos, which an ad agency was paid a lot of money to produce. As I work in the marketing and have visibility to the cost asosciated with this level of production quality, I question the spend. Yes, it is cool. Every brand manager wants to be create this type of content. However, pls explain the tie of this level of investment to specific measureable results in driving down healthcare costs.

  • Nice work!!!

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