The Making of a McDonalds Commercial 1973

Behind the scenes with Ronald McDonald (played by King Moody), the Hamburglar, and Mayor McCheese. Also interviews with director Howie Morris and ad man Keith Reinhard. You can watch the full video here:

http://mediaburn.org/Video-Preview.128.0.html?&uid=4248

Category:

Entertainment

Tags:

• McDonalds
• Ronald
• McDonald
• Hamburgler
• Mayor
• McCheese
• Howard
• Howie
• Morris
• TVTV
• advertising
• commercials
• Adland
• Keith
• Reinhard
• King
• Moody
• McDonaldland

[SpectrumChris]

@BrooklynChivalry Actually, I agree with you right there. I despise the new tyranny that forces children to grow up too fast. In fact, I take back that part about our nation "growing up" and I'll try to re-phrase it. We, as a nation, scowl at childhood because we turned into a business-culture. We think we're becoming grown-up and sophisticated when we're really becoming uptight, anal-retentive and striving. Sorry about my badly constructed points; I gotta work on them some more!

[SpectrumChris]

You just don't see these other McDonald's characters around anymore (at least I haven't at any Mickey D's here in Massachusetts). In fact, you barely see Ronald himself these days. The playgrounds are prety much gone, too. I think it's because we, as a nation, are starting to grow up (we're leaving many of our old childhood things behind; that is what people do when they're growing into adulthood). I also noticed more salads and other healthy choices at McD's, along with Starbucks-type coffees.

[soapbxprod]

Everyone at DDB and Wells Rich Greene thought this was pure Dreck! LOL

[annmarierosa]

Most of the McDs here in Washington have eliminated the playlands, I think because of children getting hurt on the outdoor-toys, to many lawsuits because parents can't watch their own children-- (what I've seen) most just let their children run a muck and don't supervise them. I see it at Burger Kings that have playlands also!

Most fast food restaurants are wanting to target the safitcated diners and I love the new designed decor and the level of excellence that some places are leaning towards

[RealRapMusic187]

im hungry

[DaZwinkyFamily]

@SpectrumChris Actually, Grimese & Burgerler Appeared in the middle of 2009,While Ronald & Sundae (his dog) Were in a Feburary 2011 Commercial with kids hopping on pogo sticks that aired through March I think.

But I kinda agree with you about the playgrounds,because if you get something broken Mcdonalds will no longer support the item :\

[BrooklynChivalry]

@SpectrumChris

You say "we're leaving many of our childhood things behind; that is what people do when they're growing into adulthood". There are still children born everyday! Maybe that is why today's children are murdering each other, why children are easily addicted to drugs, and children are having children! Maybe we shouldn't rush our children to skip their childhood just so they can become cigarette-smoking, wife-beating, alcoholic adults. Let them enjoy their childhood while it lasts!

[jody808]

i'm surprised i never had McNightmares from these commercials, lol

[drcorey]

and they got sued for ripping off the Kroft brothers ideas.

[Bestmanme08]

I know for a fact that a Greek-American guy played Ronald in most of the 70's national televised ads! Not King Moody (who played Shtarker on Get Smart)!