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MX 2011 | Janice Fraser

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Uploaded on Apr 1, 2011

Crushing the Boulder: User Experience and the Lean Startup

There's a movement afoot in the business schools at Stanford and Harvard to define the science of startups: a repeatable method that will reliably deliver the product successes and "outsized returns" that investors need. Called the Lean Startup, this methodology bears a striking resemblance to good User Experience practice. When the science of startups includes User Centered Design as one of its tent-poles, then we designers have a new opportunity to do great things. This session will introduce you to the key concepts of Lean Startup, explain how it resolves the most intractable problems endemic to the UX community, and challenge you to imagine its affect on your work and your teams.

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