The Codes of Gender - Teaser - Available on DVD

Buy DVD at http://www.mediaed.org

Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture's most influential forms communicates normative ideas about masculinity and femininity.

In striking visual detail, The Codes of Gender explores Goffman's central claim that gender ideals are the result of ritualized cultural performance, uncovering a remarkable pattern of masculine and feminine displays and poses. It looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of objectification and beauty, to provide a clear-eyed view of the two-tiered terrain of identity and power relations.

With its sustained focus on how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines.

The Codes of Gender
Identity and Performance in Pop Culture

Category:

Education

Tags:

• MEF
• Sut
• Jhally
• gender

[jimmyhackers]

looks pretty brillaint

i hope it exposes the female mindwashing bullshit portrayed in sex and the city, loose woman and desperate housewives... etc....

THESE ARE NOT WOMEN IN POWER

these are women being used for sex to gain power

when will people wake up to the difference?

[rss313]

Looks interesting. Also check out "Tough Guise" for a similar look at gender issues.

[NyanBoi]

These comments are ridiculous... "Go read the bible if you want easy access to historical examples." is the most ridiculous statement I have EVER read. The Bible has so many translations and mis-translations the only way to know what was originally said would be to read the original document in the original language. Not that religious book are historically accurate. And the OP of that quote said someone else was a Nazi because they defend this vid? What??

[cacherry1]

This documentary aired today on Free Speech TV. It is available on both Direct TV and Dish. One of the most intelligent commentaries on the topic available in media today.

[vbritsi]

@TaurusType

"Dude, lol. This is why this conversation's going nowhere. You just made up points that make no sense."

I am baffled by this statement. It indicates you never even tried to consider my point, or were incabable of considering it. My guess (only a guess) is that you took a women's studies class in college and you were too dumb to challenge it. You took it as gospel truth and summarily disregard anything that contradicts it. You would make the perfect little Nazi.

[TaurusType]

@vbritsi Dude, lol. This is why this conversation's going nowhere. You just made up points that make no sense.

Boys arent born rambo. Girls arent born britney spears. lol, this is a waste.

[vbritsi]

@TaurusType

Your question: "why is it that girls act "boyish" when they're young? why does littles boys act "like sissies" when they're the same age?"

Stupid feminist answer: "It's because they haven't been conditioned to be these super fake "macho" men and overly sexualized female"

Actually, the real reason is because they haven't hit puberty yet. Their bodies and their brains have not yet begun to develop secondary sex characteristics. It's all biology.

[vbritsi]

@TaurusType

"But in any case, any one ethnic group's culture doesn't automatically represent the whole human condition."

True, but when they all consistently show the same enduring pattern, it becomes difficult to use this bullshit retort.

[vbritsi]

@TaurusType

this conversation is going nowhere because you're losing.

[TaurusType]

...rate, why is it that girls act "boyish" when they're young? why does littles boys act "like sissies" when they're the same age? It's because they haven't been conditioned to be these super fake "macho" men and overly sexualized female, but never mind any of that, this conversation's going nowhere lol.

[TaurusType]

@vbritsi I don't owe you anything, calm down. And usually in any argument, anyone making any kind of point is the one who ought to back it up with proof.

But in any case, any one ethnic group's culture doesn't automatically represent the whole human condition. I haven't done any research into the people of New Guinea, but most likely those aren't the "set rules." I bet you there are women warriors and I also bet that women have more prominent roles than JUST being nurturers. At any... (pt1)