3Cinteractive's Jeremy Martin on Mobile and Enterprise CRM

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Uploaded by on Nov 16, 2010

Jeremy Martin, 3Cinteractive's Senior Vice President of Business Development, was a panelist at SFIMA's "Moving Into Mobile" event. In this clip, Jeremy talks about the ubiquity of text messaging, the mobile web, and how enterprises are able to extend their existing CRM applications and platforms into mobile as a way to immediately reach their consumers.

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