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(第五堂)品牌差異化與設計的關係5-2

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Uploaded by on Nov 16, 2009

東海大學「設計、品牌、行銷」課程第五堂,主講人:姚仁祿
車子可以只是一項產品,但是加入了「愛」與「信任」,車子的品牌便與眾不同。本段課程,分享TED.COM當中前任BMW設計師Chris Bangle談論的:好車是藝術。仔細體會講者的心情,他詳細的把打造車子的工程,視為藝術品的創作過程,當中有衝突、溝通、愛和信任。
由於youtube的影片長度限制,完整的影片,請至http://dxmonline.com/article/593205073/,點選影片右上方"2"

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