BrainJuicer in 4 mins

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Uploaded by on Dec 26, 2006

BrainJuicer in 4 mins. Jim Rimmer, UK MD of global research agency BrainJuicer (www.brainjuicer.com) talks about creativity panels, predictive markets and the emotional response scale as methods to improve the chances of successful innovation and product launch. Produced by ResearchTalk (www.researchtalk.co.uk)

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