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How Pfizer Strokes Journalists

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Uploaded by on Feb 3, 2009

NEW YORK (YouTube.com/AdAge) -- In 2007, on the second day of his new job as Pfizer's global PR chief, Ray Kerins said he was told of an unwritten rule: ignore the first message received from any reporter on any given issue. But he also detailed how, in the last twenty months, he has reorganized the company's press relations rules to require exactly the opposite response to reporters' queries. It's all part of his overall strategy for managing the journalists whose work so HEAVILY impacts the pharmaceutical giant's reputation.

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  • chief propagandist is more like it

  • I want to ask this guy why Pfizer advertises their products to people that cannot buy them, if for no other reason than to drive up the prices.

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