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Published on Jun 20, 2012
The main concept behind the Samsung Smart TV creative was to showcase its unique UI, together with the enriching content offered by the TV using our online properties. Through subtle usage of speech bubbles, videos and hand icon representation to simulate motion & voice control experience 'online', we were able to create something unique that offers engaging user interactivity plus strong brand awareness/recall for Samsung. The success of our concept is reflected in the results of the campaign.
Ivan Chew -- Operations Manager at SPH Magazines Pte Ltd