FIAT SoHo Gallery Pop-Up Experience Video -- Brand Marketing | George P. Johnson

http://www.gpj.com/ Go for a ride with FIAT at their SoHo Gallery, a pop-up automotive marketing initiative created by George P. Johnson, a multi award-winning experiential marketing agency.

FIAT used this brand marketing pop-up event to engage and delight New York's influential creative class. The FIAT Gallery at 18 Wooster provided visitors with a full schedule of art exhibitions, a complimentary walk-up café, live music, and VIP parties throughout the 12-day event. An ongoing ride-and-drive automotive marketing initiative gave visitors the opportunity to be one of the first to test-drive a FIAT 500 in America.

Learn more about FIAT Gallery at 18 Wooster and GPJ's automotive marketing services at:
http://www.gpj.com/

Category:

Autos & Vehicles

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