Emerce Eday 2008: Marko Ahtisaari

Marko Ahtisaari shares the philosophy behind de mobile operator (MVNO) Blyk. "Response ratio is stable at between 20 and 30 percent." Advertising to mobile phones is not 'sending the message', but 'engaging in conversation'. Ahtisaari tells how his company puts those words in pratice.

Slideshow of this presentation:
http://www.slideshare.net/Emerce/emerce-eday-2008-blyk-ahtisaari-presentation/

Get an impression of Emerce Eday 2008 here at Flickr:
http://flickr.com/photos/emerce/sets/72157607371590174/

The after party eNight at club Thalia Lounge in Rotterdam afterwards is seen here on Flickr:
http://flickr.com/photos/emerce/sets/72157607607597455/

Category:

People & Blogs

Tags:

• blyk
• mobile
• brand
• design
• operator
• telecom
• youth
• target
• audience
• ahtisaari
• emerce
• eday
• rotterdam
• emerceeday