A mindmap is a diagram used to represent words, ideas, tasks, or other items linked to and arranged circa a central essential word or idea. Mindmaps are used to produce, visualize, systematize, and classify ideas, and as an benefit in study, organization, conflict solving, decision making, and writing.
The elements of a given mind map are arranged intuitively according to the importance of the concepts, and are classified into groupings, branches, or areas, with the object of representing semantic or other connections between portions of information. Mind maps may also assist recall of existing memories.
These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response
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