From e-tail to v-business - Virtual Worlds Forum - October 2007, London

"From e-tail to v-business: are virtual goods an entirely new category"

Panel discussion at the Virtual Worlds Forum, 24 october 2007, London

* What are virtual goods and how is the sector growing?
* Understanding the consumer motivation for virtual goods
* Is v-business the bright new shiny business model?
* Can you bridge the gap between virtual item sales and real items?

Paul Hemp, Senior Editor, Harvard Business Review
Professor Michael Hulme , Centre for Study of Media, Technology & Culture
David Orban, CEO, Questar
Mat Small, Director of PR, Millions of Us
Peter Edward , Director, Home Platform Group, Sony Computer Entertainment
Moderator: Adam Pasick, Reuters Bureau Chief, Second Life

David Orban

Category:

Entertainment

Tags:

• googlevideo