The Bottoms Up Beer Dispenser Commercial

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Uploaded by on Feb 23, 2011

The Bottoms Up system consists of specialized cups and a beer dispensing system which allows you to fill up the cup from the bottom. Why? The Bottoms Up systems greatly speeds up the time to pour a beer and also provides a pretty consistent filled which can be controlled to give the optimal fill and head. Designed primarily for sporting events, street fairs, and similar, the Bottoms Up system cuts down on weight times and helps to ensure that the temperature and pressure are precisely calibrated remove human error in hurried environments. GrinOn worked with Anheuser-Busch and their scientists who certified that their system does not change, modify, or affect the taste in any way.

The system uses specially prepared cups that have a hole cut in the center bottom with an embedded magnetic ring. Another circular magnetic which covers the hole sits on top. When the cup is placed on the dispensing unit, the non-attached magnet is pushed up, the beer flows in, and due to the miracle of magnets (The ICP would really be amazed here) when the cup is picked up the magnet makes a strong seal to hold in your beer. The magnet is FDA approved and the cup is regular plastic so it's safe to drink. The dispensing system is extremely accurate and be set for any volume of beer, accurate to 1/10th of any ounce.

Development started a few years ago, but the Bottoms Up system is already growing in popularity and can be seen at many venues. We have a list with some of the major venues where you can see it in action at the end of the article. We also encourage you to check out some of the videos on YouTube, like this one that shows it can dispense 56 beers in one minute -- talk about quick service. While we didn't have our own dispensing unit, GrinOn did hook us up with some of their special magnet-sealing cups so we could test them out. In our tests, we found that the seal is pretty tight and that there was no leakage when we performed a normal (top-down) pour into the cup. When we rested the filled cup on a table or our knee the seal really wasn't affected. We were only able to break the seal when we purposely attempted to push the disc-like magnet up. I wouldn't be too worried about leakage if I was using one of these bad boys at the game, but you should still be careful. Personally, I would like to see the center hole raised up a little in the next iteration just to be on the safe side.

Right now, the Bottom Up system is only available for commercial sale, that is unless you can afford the $2000+ cost per dispenser, in quantities of 30. If you do happen to run a large sports stadium, it might not be a bad investment considering that the Bottoms Up can fill up over 50 cups per minute whereas a human pouring a beer from a traditional tap couldn't even knock on 10 drafts. Also, the little magnets that sit inside the glass are customizable so you can use them for advertising, coupons, collector's items or other creative purposes. While there is of course a premium for these special cup and magnets, the increase in volume in most cases more than makes up for it.

We asked GrinOn about the availability of home systems, in case you weren't satisfied with the 2010 or earlier technology in your Kegerator. The team at GrinOn is working on the Bottoms Up Home Unit to be released some time in 2013. If you want to get a jump on the system, I recommend you sign-up for their mailing list by sending a message to homeunit@bottomsupbeer.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it and be sure to let them know you found out about the Bottoms Up at BeerNewb.com. Lucky subscribers may be selected to receive their own home unit prior to the official launch (check with GrionOn for full details).

Visit the official website: BottomsUpBeer.com

Places where you can currenlty find the Bottoms Up in action: * San Francisco 49ers- Candlestick Park * SF Giants - AT&T Park for the World Series * San Diego Chargers - Qualcomm Stadium * Indianapolis Colts - Lucas Oil Stadium * Denver Broncos - INVESCO Field * Miami Dolphins - Sun Life stadium * Minnesota Vikings -Metro Dome * Tennessee Titans - LP Field * New Orleans Saints - The Louisiana Superdome * Washington Redskins -FedEx * Las Vegas 51's -Cashman Field * UNLV Thomas and Mack and Sam Boyd Stadium * Dallas Mavericks & Dallas Stars -American Airlines Center * Jacksonville Jaguars -EverBank Field * LA Lakers & LA Kings - Staples Center * Gibson Amphitheatre -Universal Studios CA * Nationwide Arena - Columbus, OH * Civic Center - Rapid City, SD * Georgia Dome -Atlanta, GA

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Science & Technology

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  • it cuts down on wait times. Not weight times. please fix.k'bye.

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