Greg Jarboe, SEO-PR, interviews What would Google do author and keynote speaker at SES Chicago, 2009, Jeff Jarvis. Jeff says that the big old publishers, such as Rupert Murdoch, are searching for an enemy and they have targeted Google. Jeff says this is foolish on the part of Murdoch because Google is bringing tremendous value to publishers, including a 100,000 opportunities a minute to media sites to create a relationship and find value and if publishers don't take advantage of this, it's their own fault. Jeff says the FTC should bud out of blogger reviews and should not regulate. Jeff also talks about the future of new media, including curation and the hyperpersonal news stream.
Jeff makes some very good points here. Newspapers as a whole are still trying to just 'play the game instead of trying to figure out how to WIN the game'. That certainly isn't Googles fault.
vlh7love 2 years ago 3