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Understanding the Future Consumer by Capgemini

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Uploaded by on Oct 3, 2007

The consumer products and retail worlds are changing. And the speed of change is rapidly accelerating. To understand why and what the impact will be, Capgemini surveyed over 2,000 consumers. In this film we present our key findings from the "Future Consumer" report and hear from many consumers themselves.

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  • The future is shaped by corporate imperialism. The rules of modern world trade (the IMF/World Bank/GATT/ NAFTA/WTO/MAI/GATS/FTAA) defined by corporations, and those rules enforced by the financial and military might of powerful nations essentially governed by those same corporations, define today’s world trade as corporate imperialism.

  • Hell yeah!

  • What about 'Hedonic Tone'?

    Thank you!

    Dr. Wandemberg

  • Very good presentation. Covers very well some of the consumer reactions especially to the perishable and non-perishable goods. Also tells the various channels by which consumers make their purchases.

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