May Town Center

MAY TOWN CENTER- NASHVILLE, TN

A 1,600 acre mixed use development designed to provide a solution to help spawn growth and to retain and attract business to the Nashville Area.

THE PROBLEM:
Though the project already had a variety of marketing collateral and a website in place, none of these items provided a clear vision of the project.

OUR SOLUTION:
Some controversy surrounds the project given its proximity to existing natural areas and farm land along with a misunderstanding of the project focus, relation to downtown, sensitivity to the environment and benefits to the regional tax base.

Paradigm Marketing & Creative created a video to more clearly communicate the benefits of the project - location, economic impact, walkable and sustainable design that is sensitive to the natural surroundings. A unique mix of photography, maps, b-roll video and 3D were seamlessly merged to provide a clear and compelling tour of the project and to satisfy concerns related to view corridors and sustainable and sensitive design.

Category:

Film & Animation

Tags:

• Paradigm Productions
• Animation
• Video
• 2dimes.com
• paradigm marketing & creative
• branding
• video production
• motion graphics
• 3d
• gaushell
• graphic design
• memphis
• tennessee
• website
• web design
• social media
• Brand Development
• Web
• Interactive
• Advertising
• Communications
• Photography
• 3D
• Computer Graphics
• Special Effects
• Designed Environments

[gaushell]

I hear you. It is almost like some people are against it because the developer will make money - and that is evil. It is very responsible development. I've been baffled since we created this video and the reactions of people.