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Why Most Interactive Advertising Doesn't Work

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Uploaded by on Feb 2, 2009

Scott LoSasso discusses direct response advertising techniques in pay-per-click programs, and why many companies are not getting the most out of PPC and other online advertising.

LoSasso Advertising
4853 N. Ravenswood
Chicago, IL 60640
773-271-2100

http://www.losasso.com/

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  • fuck you.

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