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Tom Wujec: Build a tower, build a team

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Uploaded on Apr 22, 2010

http://www.ted.com Tom Wujec from Autodesk presents some surprisingly deep research into the "marshmallow problem" -- a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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Top Comments

  • HiAdrian

    Well i'm certainly glad to see architects&engineers at the top :)

    · 108

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  • xridethelightningx

    yeaaaahhhh go engineers!

    · 12

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All Comments (89)

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  • merallydolly

    me too as I am studying that ! :D

    ·

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    in reply to HiAdrian (Show the comment)
  • Talazorn

    And go architects too!

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    in reply to xridethelightningx (Show the comment)
  • amit bhojwani

    it is amazing to see that creativity has no age.........

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  • satintegro

    buildingteams. ro

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  • Maria Jose Ubillus

    I'm studing architecture, and my design teacher make us do this, my record is 63 cm.

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  • Steve Haldi

    I have a daughter currently in kindergarten. We could all learn a thing or two from them...

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  • jimbachu

    Human beings have a penchant for illusion when it serves them well than embracing reality. You must be a dreamer to think that the marshmallow thing will truly build practical teamworking skills. Wake up! Try things that have direct correlations with reality and the complex world we live in. This is nothing other than a child's play!

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  • littleredhot23

    my record is 48cm

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  • El Peña

    engineering is all fun and games until 3rd and 4th year

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  • Treize Alexzander

    try it 2 weeks ago at JCLC...our tower was only 7 cm...

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