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SCHMITT on Big Think Strategy

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Uploaded by on Dec 8, 2009

SCHMITT discusses Big Think Strategy in the context of the challenges that Starbucks is facing. This is an excerpt from a talk by Prof. Bernd Schmitt at the BRITE '08 conference hosted by Columbia Business School's Center on Global Brand Leadership.

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  • who is this doof schmitt?

    kaka talking, but ffferry impotant.

  • The most fundamental question of all:

    .

    What is the underlying law of nature.

    .

    As the way of all things, what effect do you suppose its question, knowledge, understanding and application by billions of persons would have on the state of global economics, science, the humanities, education, government and business?

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