Ferrari relaunch party in Thailand at the Mandarin Oriental Hotel, Bangkok

Ferrari has relaunched its sports cars in Thailand during a glamorous reception that took place at the Mandarin Oriental Hotel in Bangkok where there was much interest from the many guests of the Italian brands new importer and, fittingly, the California took centre stage as it made its Thai debut. The setting was perfect and the new importer and distributor for Thailand, Cavallino Motors Co Ltd., which only took signed contracts with Maranello in May had left no stone unturned in making this an occasion befitting of the Prancing Horse brand and the large number of guests that were littered with this vibrant city's leading celebrities, TV personalities and business figures, who gathered in the majestic waterfront setting to see Ferrari roll back into a key Asian market where its prestigious cars are held in high respect.
The omens for the return of Ferrari to Thailand are very good, with the new importer's key management team being made up of important business figures with a track record of success, while Ferrari will be tapping straight into a market where there is strong demand for the most exclusive of designer names and where the Prancing Horse name is held in high regard. Cavallino Motors Co Ltd. is a newly established private company. The company is jointly owned by Mr. Vudha Bhirombhakdi, (Vice-Chairman of Boonrawd Brewery) and Mr. Chalerm Yoovidhya (Chairman and chief executive of Siam Winery and Red Bull UK). Mr. Voravud Bhirombhakdi and Mr. Varit Yoovidhya are to act Vice-Presidents and Executive Directors while Mrs. Nanhamalee Bhirombhakdi is the Managing Director.
"We're so proud that Ferrari contracted us to be a sole authorized dealer in Thailand and to service Ferraris cars," said Mr Yoovidhya. "I really appreciate that they rely on and have confidence in us which makes us more challenging. My team and I have good intention and great passion for Ferrari," he added.

Category:

Autos & Vehicles

Tags:

• ferrari
• relaunch
• bangkok
• july
• 2009
• mandarin
• oriental
• hotel
• california
• 599
• gtb
• scuderia
• spider
• 16m
• f430
• 612
• fiorano
• thailand
• thai