Skechers Shape-Up's leads a sales rebound, IBD reports

Skechers (SKX) curved bottom toning $100 Shape-ups shoes are leading the market and the company's sales growth, reports Investor's Business Daily's "The New America." The NPD Group's Retail Tracking Service indicates that toning footwear represented 5.4% of total footwear sales in May, or $82M, vs virtually nothing a year ago. Susquehanna Financial put all U.S. toning footwear sales at $200M-$250M in 2009 and it expects it to hit $1.7B this year. Meanwhile , Sketchers other lines are doing well. "Toning obviously takes a lot of the headlines and continues to perform very well, but there is really not any element to their business that is weak," says Christopher Svezia at Susquehanna Financial.

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