Joseph Jaffe Exclusive video interview | Part III

Joseph Jaffe arrives in Australia for a whirlwind speaking tour on 19th August. In the run-up to Joseph's arrival, Marketingmag.com.au will post one short video clip every other day for ten days. Each clip is part of a long interview we conducted with Joseph using the online video conferencing software ooVoo. In today's clip, Simon Small of the advertising agency Fnuky asks Joseph Jaffe, "Australia is currently ranked number 15 in the developed world in terms of uses of social media in marketing. Why do you think that is?"

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