Understand the Fine Print - :15 TV

Client: AFG Mortgage Specialist
Creative: Hardy Creative Development-www.hardycd.com

The concept of a split :30 TV commercial isn't new, but because of its brevity and the inherent goal of retention and recall, not many attempt it. It seemed to us that the mortgage industry, and how our Client approaches their audience, lent itself to redefine how homebuyers and owners should approach any mortgage. AFG Mortgage Specialist champions the audience with complete disclosure and assistance to those with credit scores that are not quite there. An industry first.

Category:

Comedy

Tags:

• tv
• commercial
• :15
• split
• :30
• mortgage
• hardy
• creative
• development
• advantage
• financial
• group
• advertisement
• kearney