Nice move. By giving the mind something to latch to for the future, such messages give us cues that reminds us to say awesome things about the product in the future, much like River Tam in Serenity. Except with less spin kicking and more rant and rave.
I saw this bump on Comedy Central in a hospital bed. My mother had stepped out to buy dinner. I was alone, hospitalized, it was nighttime, TV was my only comfort, and this appears on the screen without explaining. For all I knew, TV transmissions were cut, and something terrible happened to the outside world. I love God, and I wasn't assuming he doesn't love me. But I am afraid of the biohazard trifoil, ESPECIALLY as a medical patient. This was a badly insenstive viral marketing campaign.
This is an awesome campaign for I am legend...some people call it viral marketing but i think this was ingenious. Even if you dont see the movie it causes confusion that someone might get something out of.
"Ridiculous and stupid" is right. Part of the "catch", if you will, of viral marketing is that it creates buzz about an identifiable product. With so many religions on the planet, the term "God" is practically in the public domain. From a marketing standpoint, it's not identifiable with any product.
Nice move. By giving the mind something to latch to for the future, such messages give us cues that reminds us to say awesome things about the product in the future, much like River Tam in Serenity. Except with less spin kicking and more rant and rave.
KakiHat 2 years ago
I saw this bump on Comedy Central in a hospital bed. My mother had stepped out to buy dinner. I was alone, hospitalized, it was nighttime, TV was my only comfort, and this appears on the screen without explaining. For all I knew, TV transmissions were cut, and something terrible happened to the outside world. I love God, and I wasn't assuming he doesn't love me. But I am afraid of the biohazard trifoil, ESPECIALLY as a medical patient. This was a badly insenstive viral marketing campaign.
SunshineCasy 3 years ago
yup everyone :D
canniblefeets 3 years ago
god still loves us? even the gays?
fr3d420 4 years ago
This is an awesome campaign for I am legend...some people call it viral marketing but i think this was ingenious. Even if you dont see the movie it causes confusion that someone might get something out of.
KuroTsurugi 4 years ago
Who says its from the standpoint of Christianity? Christians aren't the only ones who believe in God, Jews and Muslims do too.
segaula220 4 years ago
There are huge places of it - I believe one skyscraper was draped in one, and you can see several of them in it.
RomZomCom 4 years ago
It might be to promote I Am Legend.
kiem1331 4 years ago
I just saw this on tv and it confused the hell out of me
paigecpony 4 years ago
"Ridiculous and stupid" is right. Part of the "catch", if you will, of viral marketing is that it creates buzz about an identifiable product. With so many religions on the planet, the term "God" is practically in the public domain. From a marketing standpoint, it's not identifiable with any product.
jbillma 4 years ago 2