The Florida Division of Emergency Management (FDEM) ran a contest in Florida for middle and high school kids. The goal of the contest was to come up with concepts on how to educate Floridians on what to do in case of an emergency. Once the winners were chosen, evok was commissioned by FDEM to create the 30 second TV spot working with the kids who originally came up with the idea. Generate Some Smarts focuses on how to safely use a portable generator after a hurricane. Radio spots were also produced in English, Spanish and Creole. Both the TV and radio spots will run state-wide on major networks from June -- November.
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