Apoorva Lakhia: Bollywood's Big Release Dynamics

Filmmaker Apoorva Lakhia says that his new movie, 'Hide & Seek' is clearly not a big budget and big star cast movie, and so he expects only a 25% to 50% opening at the box office. He explains the technicalities in the release of a film, including the most relevant number of prints and the quality of prints that should be released. He says that 'MNIK' and '3 Idiots' can afford more prints because of their big star casts, but it's only sensible for a small film to release limited number of prints and that too only in relevant markets. 'Hide & Seek' stars Purab Kohli amongst a bunch of new actors. It's tentative release date is 19th of March 2010. Watch the clip for more on the movie!

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