The making of the JO LOVES pop up at Selfridges - November 2011

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Uploaded by on Nov 30, 2011

JO LOVES is the exciting new fragrance venture from beauty entrepreneur, Jo Malone.

Get a personal insight into the brand as Jo Malone talks you through creating the JO LOVES area at Selfridges London. Ever wondered how a pop up shop so mysteriously 'pops up' overnight? Find out with this fascinating timelapse film.

Shop JO LOVES online now: http://bit.ly/tPkfHY

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Howto & Style

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