Welcome to PickAPowder.com

Richard Petty and Trace Adkins can't agree on anything. Don't even get them started on who knows tough pain. Watch the NASCAR legend and the Country singer trade paint as they invite you to "Pick A Powder."

BC Powder and Goody's Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest with their respective spokespeople leading the charge. The BC and Goody's "Pick A Powder" campaign plays off the fierce and generational loyalty users have to either Goody's or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody's and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other "perform" LIVE at the Goody's 500 in Martinsville, Va. next spring. The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody's.

Through the series of spoofs, jabs, challenges and contests, Adkins and Petty boldly take on new experiences in each other's profession that sometimes work and sometimes don't. The funny moments have been captured on film and will be posted to www.pickapowder.com -- Including this one where Richard and Trace introduce the contest and trade a few barbs. Fans of either or both men will be brought into the fold to help decide which brand is the favorite among powders users and which one of the two men truly suffers from the toughest pain.

Go to www.pickapowder.com

Category:

Comedy

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