Melinda French Gates: What nonprofits can learn from Coca-Cola

http://www.ted.com At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

Category:

Nonprofits & Activism

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• Melinda
• French
• Gates
• TEDTalks
• TED
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• Foundation
• Bill
• Coca-Cola
• Coke
• nonprofit
• development
• vaccine
• sanitation
• developing
• world
• poverty
• disease
• marketing
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• aid
• trade

[Bipradha]

Damn it. 13:18 and onward, it shows a map that considers Nepal as a part of India! Wtf! It's a separate country like Bangladesh and Bhutan.

[msjessypp]

great vid you have here

[grisgrisy]

very interesting thanks

[prchecker]

This is a great video

[xtremetom180]

brilliant video some very interesting points

[crudhousefull]

Bill/Melina.  If you want to improve the lives of Indians or Africans...invest there! Also, go for micro-credit schemes!

[crudhousefull]

@tigerlilly2012 Love your name btw. Is there any evidence online that I can go over on the Gates foundation poisoning vaccines to sterilize people?

[staranjela]

some great inforamtion here thanks

[drpiddleton]

@tigerlilly2012 oh grow up and stop being a paranoid schizophrenic. We have enough conspiracy theorists in this world. Bill gates is not deliberately killing off impoverished people because he considers them useless - this kind of BS is embarrassing to hear. Use logic - he wants to help and nor his method by sterilisation the population. Don't you think if that was true he would be in huge trouble not just with the law but also the public

[ericajjful]

you have some great stuff here