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Larry Kim, WordStream, and Joshua Dreller, Fuor Digital on keyword research at SES San Jose 2009

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Uploaded by on Aug 18, 2009

Joshua Dreller, VP of Media Technology & Analytics, Fuor Digital http://www.fuor.net/dnn/ interviews Larry Kim, founder of WordStream http://www.wordstream.com about the latest advances in search tools. Larry describes WordStream as a new keyword management solution, with a focus on keyword discovery, research, and organization. Larry discusses data mining for keyword research and elaborates on how WordStream supplements the data from keyword tools with actual data from your best keyword suggestion tool, which in this case is your own customer base.

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