Red Monkey® Innovation Management (3/8)
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This is actually 1) a powerful metaphor and 2) I have seen exactly those politics at work in large organisations. John Pfeiffer said it this way: Imagination continually frustrates tradition; that is its function
consiliera 3 years ago
As soon as I saw this video series I couldn't help thinking "Purple Cow". This is almost the same argument that Seth Godin makes with regard to breaking in to new markets. His term for Creators is marketers, pioneers are early adopters, Followers are early and late majority and finaly the Settlers are what Seth calls the Laggards. It is the same theory applied to management rather than marketing. That doesn't mean it's not good its just not orginal. Ric
BACNetwork 3 years ago
Very interesting idea. I like the way he makes an analogy of 2 unlike things and combines them to make a powerful image-thus making the idea itself stronger because of the association. Listen in and see!
19Margo97 3 years ago