If your company's sales have dipped during the recession or you have lost your job and need to sell yourself to employers in a brutal job market, this video could help you pull off a turnaround. Robert Cialdini, Ph.D, author of the New York Times best seller The Psychology of Influence, details six principles that will help you persuade others to say Yes to you. The principles, based on Dr. Cialdinis many years of university research, are based on honesty and integrity. They tap into universal desires, such as the wish for reciprocal relationships and belonging, as well as the need for guidance from trustworthy authorities in a complex world. This video is available only through May 31.
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