Davos Annual Meeting 2006 - Global Brands Go Local

http://www.weforum.org 27.01.2006
When companies turn to emerging markets for growth, their brand strategy must be right the first time.
1) What are the reputational risks to managing a global brand?
2) How can global companies enrich what their brand means locally, while building and managing corporate values globally?
3) How can and do multinational brands adopt their strategies to compete with local and regional players?
Michael S. Dell, Chairman of the Board, Dell, USA; Member of the Foundation Board of the World Economic Forum
Douglas Holt, L'Oreal Professor of Marketing, Saïd Business School, Oxford University, United Kingdom
Shelly Lazarus, Chairman and Chief Executive Officer, Ogilvy & Mather, USA
Michael D. White, Chairman and Chief Executive Officer, PepsiCo International, USA
Moderated by
Charles Hodson, Business Anchor, CNN International, United Kingdom

Category:

News & Politics

Tags:

• World
• Economic
• Forum
• Annual
• Meeting
• 2006
• WEF
• Davos
• davos06
• Switzerland
• Michael
• Dell
• Douglas
• Holt
• Shelly
• Lazarus
• White
• Charles
• Hodson

[abigailbaker48]

Excellent video! lovin' the vibe..take care!

[Nadyautube1]

A very good forum..knowlegable and giving us a strong strategic approach towards various perspectives of establishing brands in the international markets as a local brand for the host country.