Increasing Sales Force Engagement

Increasing Sales Force Engagement: Why Congruence and Process Discipline Matter

Research on employee commitment to organizational goals indicates that only 29% of employees are actively engaged. Maximizing the number of fully engaged employees is critical to successfully executing a growth strategy and establishing competitive advantage. Employee misalignment is difficult to understand and change because the root cause of an employees personal misalignment is as varied as human behavior. This webinar presents how the congruence of factors such as attitudes, beliefs, and values can impact engagement, and how implementing a sales process that addresses these dimensions while holding both sales professionals and their managers accountable for applying its principles can build a high performance sales organization, and lead to increased revenue and customer loyalty.

To learn more about Executive Education programs, go to www.marshall.usc.edu/execed

Category:

Education

Tags:

• Employee
• engagement
• competitive advantage
• retention
• talent management
• alignment
• misalignment
• behavior
• belief
• value
• loyalty