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Marketing tip #1 Advertising mix

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Uploaded by on Jan 8, 2009

1.Make sure that your advertising mix properly targets your customers.
Set your sights and narrow your choices. Ask advertisers detailed information about the product or service they're selling. Find out if what they have is what you need.

2.Compare the true value of various advertisements. Value may represent many things. For example stretching your budget with a lower cost per customer or a desired image that a particular advertisement provides. The correct choices are the ones that meet your needs.

3.To reach your customers, diversify your advertising with multiple channels of communication. Spread your risk! Consider, choosing advertisements that reach a large audience and advertisements that are more direct to your target market. For example, during a campaign have television commercials and ads in a magazine that your target market reads and place an ad in a restaurant that your customers often visit.

4.Knowledge is power, track your results.
Find out from your customers where they saw you and what brought them in. Use this information to make well educated advertising decisions in the future.

5.Advertising opportunities might not be obvious, keep your eyes open and look everywhere.
Look for advertisements that stand out to you and use them if they fit your needs. This is a great way to save money. Considering that big business spends big money finding the best ways for people to take notice.

6.The best source of information comes from your customers.
The old saying goes Straight from the horses mouth. With a simple conservation your customers will tell you information that will lead to more of the same customers.

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  • It's all about the marketing strategy. That's always what makes the difference.

  • Jason:

    I am a small business owner with a limited marketing budget. The information you have presented proves insightful and within my marketing means.

    I look forward to working with you.

    Joe Piccolo

  • Very useful info. I will definetly be using the advise. Thank you and well done!

  • A great short and too the point video

    Good production value

    What is your blog?

    Glenn

  • Excellent and to the point!

  • Jason Dasti of GueRilla - you go! Durham companies in need of marketing experts will find that this guy can help you sell, sell, sell!

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